Communication and management are closely related to each other. Role of Communication is considered as the lifeblood of management. Management can do nothing without communication. The basic management functions like planning. Organizing, Directing, Controlling, Supervising, Motivating, Coordination etc are done through timely and accurate information provided by communication. In fact communication is a great weapon of management. Today we describe here role of communication in management.
The relationship between management communications can be better understood by the following points:
Description about Role of Communication
Communication and planning: The first role of communication in management is communication and planning. Planning is one of the most important management functions. Communication facilitates the planning process by supplying information opinions ideas, logistics, etc from various quarters within and outside the organization. Without proper communication no effective plan can be made and carried out.
Communication and Execution of plans: Plans are made to perform the business activities efficiently and planning requires gathering necessary information been prepared it requires implementation and communication plays vital role in the execution of plans circulating them among officers and employees and by giving them necessary directions.
Communication and Decision Making: Management is to take decision in different areas for the smooth functioning of the organizational activities. Role of communication helps management take between the management and timely decision by providing information in relevant areas.
Communication and mutual Understanding and Co-operation: Effective communication between the management and the employees helps to bring about an atmosphere of mutual trust and confidence. If the employees know exactly what is expected from them and if the management is aware of the potentialities and limitations of the employees both side will get better returns. So effective communication is a must for promoting a spirit of understanding and co-operation.
Communication and controlling: Controlling is an important function of management communication plays vital role in the controlling process. Communication provides information is the top executive on different issues that helps the management establish a well managed controlling system in the organization.
Communication and directing the subordinates: The subordinates of an organization necessary directions and orders from their superiors for better job performance. So role of communication is required for directing the subordinates.
Communication and motivation: Motivating the employees to respond desirably is another important function of communication. In organization communication the major task of communication is to motivate the employees to work harmoniously to attain organizational objectives.
Communication and Raising Employee Morale : Morale is the individual and collective spirit and moral condition of employees with regard to discipline and confidence. Low morale makes the employees idle and frustrated. Management always tries to raise the morale of employees through communication so that they think that they are important for the organization.
Counseling: Another role of communication is counseling. Counseling is an organized and specialized form of advices. Counseling is objective impersonal and professional. A number of large business organizations have their consoling departments. Services of specialists are engaged for this purpose and employees receive free medical advices legal advice and vocational guidance etc.
Communication and Initiating Inspiration: Managers create inspiration among the employees through communication. The top leadership always tries to dictate the subordinates so that they can work with full preparation to achieve organization objectives.
Communication and creation Image: Communication creates image of the organization by inking various parties that helps the organizational objectives.
Communication and Achievement of Targets: Every business organization accumulates its efforts to carry out certain goals or targets. Proper communication system encourages the employees of every level by providing relevant information instructions and directions. It helps the management to make the employees committed towards the attainment of organizational objectives.
Communication and Elimination of Rumors: In an organization there are different types of people. Sometimes there may be rumors or fake information may be leaked out that creates unrest among employees. If there is well-established communication system, management can continuously keep in touch with the employees about every change in the organization that reduces the rumors.
From the above discussion it can be said that no business organization can run its activities effectively and efficiently without a proper communication system. It is considered as the nervous system of origination and it plays pivotal role in performing management functions. Without communication management cannot do it activities even a day. So we can say that role of communication is closely related with management ways they go simultaneously.