We define Elements of communication process as the method by which sender and receiver exchange necessary information. It includes some sequential parts or components. The communication process occurs in six phases containing nice elements. First, the sender has an idea second fourth the receiver gets the message. Fifth the receiver decodes the message and finally, the receiver sends his response to the sender as feedback. Figure 1.5 shows’ the communication process which contains nine elements. Sender and receiver are the two major parties message and media are the two major communication tools. Encoding decoding response and feedback are major communication functions and last element in the system is noise which interrupts the flow of information.
Very Important Elements of Communication Process
Sender : the elements of communication process sender. Sender is the person or party who sends the message or idea to the receiver sender is the source of any communication and communication takes place based on him.
Encoding : Encoding by another person of putting thought into symbolic form which can be understood by another person converting the idea into a understandable massage.
Message : message is the set of symbols that the sender transmits to the receiver through the media or channel. We exchange messages in oral writer and symbolic form.
Media : Media refers to the specific communication channel through which the message moves from sender to receiver. It bridges the gap between the sender and the newspapers, radio, TV, telephone fax, e-mail, etc.
Decoding : Decoding is the process by which the receiver assigns meaning to the symbols encoded by the sender. Elements of communication process will be more effective if decoding matches clearly with encoding.
Receiver : Receiver is the person or party who receives the message sent by the other party. In our example receiver is the audience who watches the advertisement.
Response : Another elements of communication process is Response. Response is the reaction of the receiver after being exposed to the message. It is the action or reaction of the receiver after getting the message. The response may be immediate or deferred, favorable or unfavorable.
Feedback: The observation of the receiver is called feedback. In other words the part of the receiver’s response communication back to the sender is called feedback. Actually it is the amount of response of the receiver that reaches to the senders. In our example the feedback may be that consumers praise or criticize unlevel advertising it’s products. Feedback is extremely important for making two way communications effective. It enables the sender to evaluate the effectiveness of the message.
Noise : The last elements of communication process is noise. Noise is the unplanned static or distortion during the communication process that result in the receiver’s getting a different message than the sender sends. It is the disturbance occurred in the process of transferring the information. Noise may occur in any of the steps in the communication process. In our example the audience or consumer may have poor TV reception or may be distracted by family member while watching the advertisement.
From the above discussion it can be said that the elements of communication process is a sequence of some steps or elements and the communication or sender must take initiatives to magnify each sequence to make the communication process effective and meaningful.